Most successful corporations and brands have developed mobile apps to further their business goals in 2017. An app not only elevates your marketing efforts, but can improve your customers’ experience and boost ROI. Here are the top 10 reasons why your business should have a mobile app.
1. Boost Revenue & Sales
Globally, mobile app revenue is expected to reach $37 billion by 2018. That’s a huge amount of purchasing power, and your business can benefit by acquiring sponsorships or by utilizing advertisements within your app. Increasingly, consumers are looking to purchase products within an app (rather than a website reached on their computer or mobile web browser). Your organization can boost sales and revenue by developing an app your customers will love using.
2. Increase Visibility
According to a report released in 2017, American consumers are spending 5 hours a day on their mobile devices. That’s an increase of 20% from 2015! With so many consumers using their devices, it should be no surprise that Apple’s App Store & Google play receive millions of hits daily. Bottom line, your consumers are more likely than ever to access your business on their mobile device.
3. Customers Prefer Mobile
This month, we’re celebrating the 10-year anniversary of the Apple iPhone. Several updates and competitors later, it’s clear that mobile devices are not going anywhere. More than likely, your competition is already aware that mobile is not just trendy – it’s a strong, lucrative market they are targeting. Don’t be left behind with antiquated methods of reaching your customer base.
4. Improve Engagement
Consumers want a fast and easy way to access your products, services, and contact information. A mobile app places that information right in front of them. Not only that, apps can provide your stronger customer service and opportunities to connect with your audience.
5. Gain Customer Insights
One of the greatest features of a mobile app is the ability to receive volumes of data about your customers using analytics. You can interpret that data to receive valuable insights that can lead to smarter investments and increased ROI. In fact, a 2016 poll revealed that 83% of organizations believe analytics make existing services and products more profitable.
6. Better User Experience
Apps are easy to navigate and simplified compared to a website. Users want the convenience that a mobile app offers, and will be more likely to become customers if their experience is stress-free and memorable. At CRi, our User Experienceteam conducts consumer research to deliver the best app for your specific audience.
7. Push Notifications
The ability to notify your customers about important information on their mobile device is invaluable. Your brand becomes front and center on their phones and tablets – making your advertisements visible and relevant.
8. Showcase Products
Put your products on display so users can easily browse and purchase from the convenience of their mobile device. A mobile app simplifies the shopping experience and makes it easy to view your services.
9. Stay Ahead of the Competition
Mobile apps are largely popular with corporations, though many small businesses are seeing value already. In fact, a 2016 study found that 62% already had an app or were developing one. Not only is an app a great way to reach users, it can also be used a marketing tool. Surpass your competition by developing your own mobile app today.
10. New Audience
A 2016 study found that millennials are spending nearly 90 hours a month in smartphone apps. Your business can gain a new generation of customers who constantly use mobile devices and actually download apps.